I am Jerry Westerlund, owner of Nordic Pixel Store Oy and founder of the Tyyni Earplugs brand.

I founded Tyyni Earplugs in 2025 out of my own need to find high-quality and genuinely comfortable earplugs for sleeping. At the time, the market mainly offered traditional foam earplugs, but none of the available options met my expectations in terms of comfort, durability, and noise reduction.

While searching for a better solution, I ordered high-quality reusable earplugs from abroad for personal use. That was when I realized that similar products were practically unavailable in Finland. This sparked the idea of building a Finnish brand that combines functionality, premium materials, and modern design.

Tyyni began on a small scale among friends and acquaintances, but the positive feedback quickly spread. As demand grew, the business developed into a profitable e-commerce operation, and today we deliver products to customers across Europe.

In 2026, Tyyni employs several freelance professionals in logistics and content production in Finland. Our team consists of young and versatile creators united by a shared ambition to build genuinely functional products and a strong domestic e-commerce brand.

Today, we also operate as a reseller of the American Desibullz brand and as an importer of Tyyni products. We offer Finnish customers CE-approved earplugs compliant with the EN 352-2:2020 standard, manufactured from durable materials and designed for long-term use.

From the very beginning, Tyyni’s mission has remained the same: we did not want to create just another product for the market, but to offer a genuinely better alternative for people who value peaceful sleep, comfort, and quality.